New Year greetings to all my dear readers! 2023 has begun with promise and positivity and I hope that it gives you everything you dream and work for. Festivities are still in the air with the wedding season going on in full swing. Makar Sankranti is around the corner and women are looking forward to dressing up in finery and welcoming friends and family home. While our home is always prepped to entertain, sprinkling some magic with new drapes, colourful cushion covers and exquisite serveware takes it up a notch. Retail therapy is the best and when you can do it online with EK, you don’t need to look elsewhere. It’s a wonderful treat for fashion lovers too.
The brainchild of Ektaa R. Kapoor, founder of Balaji Telefilms who was instrumental in revolutionalising the small screen in the 90s, EK offers a wide variety of products. Thoughtfully designed and curated, its collection of home furnishings, home décor, wellness accessories, kitchenware and more has glimpses of our rich culture as well as modern. Its beautiful kurtas and charm jewellery will add a spark to your new year look. The wellness accessories are a great way to ward off negativity from your space.
What does EK offer and why you must choose to buy from them?
Home furnishings and Home Décor
Your personality reflects through your home, its decoration and upkeep. Home furnishings can be traditional, elegant, quirky, elegant, or contemporary, and immediately set the tone for your home. EK has an extensive collection of bedsheets, cushion covers, dohars, table linens and curtains that will make your home feel brand new this new year.
Bedsheets in exquisite Mandala patterns give an elegant cultural look to your bedroom. Jharokha prints are quite popular and available in different vibrant colours. Bagh Journal takes you to the royal era and gives a rich feel. You can check out abstract and regular patterns with Neel. Cushion covers in different sizes, patterns and colours offer pairs as well as mix-and-match designs. Curtains in solid colours give an aesthetic look to your room.
When it comes to home décor items, the sky is the limit. Unique items that make a statement are a huge draw and EK offers quite a few of them.
Kitchen Serveware and Dinnerware
Hand-painted serveware and dinnerware made with ceramic and wood have a fan following of their own. EK brings to you an attractive range of art platters, coffee mugs, plates and bowl sets made of ceramic and wood. Delicately crafted and high in quality, they come in artistic, abstract and aesthetic designs. The best part is that in tune with our modern kitchens, most of them are dishwasher and microwave safe.
The Blue Pottery collection is a hit amongst celebrities too and offers some beautiful vases, boxes and designer bowls.
Their copperware collection will inspire you to get the goodness of copper-infused water daily. Available in jugs, mugs and bottles, they can be a good habit to pick up this new year.
Ethnic wear and Wellness Accessories
From chic kurtas to dupattas and pants, EK has an enviable collection for all the fashionistas out there. Solid, printed or fusion designs in different colours throughout their range will spoil you for choice. Casual short kurtas for work or formal ones for functions can be paired with matching formal pants for the perfect look. Complete your ensemble with a dupatta and you’re all set to rock ethnic wear in the new year.
Wellness means surrounding ourselves with positive energy and developing the right outlook. Wellness accessories at EK help ward off negativity and are known to bring about positive effects. The evil eye necklace is quite popular and believed to promote good health. Along with that, you can explore other jewellery designs like Lotus, Hamsa Hand, Zodiac and Tree of Life. These are great for gifting as well.
Who doesn’t love the divine energy one feels with the aromatic fragrance of incense sticks? Natural dhoop sticks made with great care with soothing ingredients like lotus, rose, nag champa and more to promote your wellness are available at EK. Take your pick and go in Zen mode!
EK provides you with a wonderful shopping experience and will inspire you to give yourself and your home the best. Whether it’s a traditional or modern art that tugs your heart, there’s something for everyone. Do check it out!
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