Collaborations, Fashion, Home, Online shopping

Shine this New Year and festive season with World of EK

New Year greetings to all my dear readers! 2023 has begun with promise and positivity and I hope that it gives you everything you dream and work for. Festivities are still in the air with the wedding season going on in full swing. Makar Sankranti is around the corner and women are looking forward to dressing up in finery and welcoming friends and family home. While our home is always prepped to entertain, sprinkling some magic with new drapes, colourful cushion covers and exquisite serveware takes it up a notch. Retail therapy is the best and when you can do it online with EK, you don’t need to look elsewhere. It’s a wonderful treat for fashion lovers too.

The brainchild of Ektaa R. Kapoor, founder of Balaji Telefilms who was instrumental in revolutionalising the small screen in the 90s, EK offers a wide variety of products. Thoughtfully designed and curated, its collection of home furnishings, home décor, wellness accessories, kitchenware and more has glimpses of our rich culture as well as modern. Its beautiful kurtas and charm jewellery will add a spark to your new year look. The wellness accessories are a great way to ward off negativity from your space.

What does EK offer and why you must choose to buy from them?

Shine this New Year and festive season with World of EK_avibrantpalette

Home furnishings and Home Décor

Your personality reflects through your home, its decoration and upkeep. Home furnishings can be traditional, elegant, quirky, elegant, or contemporary, and immediately set the tone for your home. EK has an extensive collection of bedsheets, cushion covers, dohars, table linens and curtains that will make your home feel brand new this new year.

Bedsheets in exquisite Mandala patterns give an elegant cultural look to your bedroom. Jharokha prints are quite popular and available in different vibrant colours. Bagh Journal takes you to the royal era and gives a rich feel. You can check out abstract and regular patterns with Neel. Cushion covers in different sizes, patterns and colours offer pairs as well as mix-and-match designs. Curtains in solid colours give an aesthetic look to your room.

When it comes to home décor items, the sky is the limit. Unique items that make a statement are a huge draw and EK offers quite a few of them.

Kitchen Serveware and Dinnerware

Pic Courtesy:

Hand-painted serveware and dinnerware made with ceramic and wood have a fan following of their own. EK brings to you an attractive range of art platters, coffee mugs, plates and bowl sets made of ceramic and wood. Delicately crafted and high in quality, they come in artistic, abstract and aesthetic designs. The best part is that in tune with our modern kitchens, most of them are dishwasher and microwave safe.

The Blue Pottery collection is a hit amongst celebrities too and offers some beautiful vases, boxes and designer bowls.

Their copperware collection will inspire you to get the goodness of copper-infused water daily. Available in jugs, mugs and bottles, they can be a good habit to pick up this new year.

Ethnic wear and Wellness Accessories

Pic Courtesy:

From chic kurtas to dupattas and pants, EK has an enviable collection for all the fashionistas out there. Solid, printed or fusion designs in different colours throughout their range will spoil you for choice. Casual short kurtas for work or formal ones for functions can be paired with matching formal pants for the perfect look. Complete your ensemble with a dupatta and you’re all set to rock ethnic wear in the new year.

Wellness means surrounding ourselves with positive energy and developing the right outlook. Wellness accessories at EK help ward off negativity and are known to bring about positive effects. The evil eye necklace is quite popular and believed to promote good health. Along with that, you can explore other jewellery designs like Lotus, Hamsa Hand, Zodiac and Tree of Life. These are great for gifting as well.

Incense Sticks

Who doesn’t love the divine energy one feels with the aromatic fragrance of incense sticks? Natural dhoop sticks made with great care with soothing ingredients like lotus, rose, nag champa and more to promote your wellness are available at EK. Take your pick and go in Zen mode!

EK provides you with a wonderful shopping experience and will inspire you to give yourself and your home the best. Whether it’s a traditional or modern art that tugs your heart, there’s something for everyone. Do check it out!

© This site A Vibrant Palette is the property of Varsha Bagadia. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Varsha Bagadia and A Vibrant Palette with appropriate and specific direction to the original content.

9 thoughts on “Shine this New Year and festive season with World of EK

  1. Varsha, I am a big fan of ethnic prints when it comes to home decor which is very hard to find here and if we do then it’s very expensive. You solved my problem by giving me another option for shopping. I have noted the name and will be ordering some
    pretty bedsheets when I visit India.

  2. I have also ordered and reviewed some products from World of Ek and loved them. Indeed, they have great quality products. next time, I would love to order home decor products from their site as they are looking so elegant.

  3. Ek is a portal which is having plethora of products and home accessories. I picked the same mandala design copper flask and kurti set from the store and the quality is brilliant.

  4. It looks like they have a great range of products. From jewellery to mugs to Kurtas it needs a lot to maintain all the heads. I loved the printing on the mugs and jewellery is also chic. Will checkout more.

  5. The pieces look quite chic. and I so love the bold colors and ethnic prints bed covers, they look so pretty and give a happy cozy vibe to the house. I have heard a lot about the brand but never tried their products, would definately be checking out now.

Liked what you read? Tell me. Thanks!