Indian fashion with its richness and diversity has long been loved and welcomed with awe the world over. Where we have the luxury of Banarasi and Kanjeevaram silks on one hand there’s the subdued elegance of Sanganeri, Kalamkari, and Bandhani designs on the other. We all have at least that one saree, piece of fabric, or heirloom that has been handed down through generations and has immense nostalgic value. Traditional Indian wear has always been vibrant and beautiful. It’s heartening to see such long-forgotten handlooms and prints reclaim their part in our culture and find place in Indian fashion again. itokri allows us to experience them and more through its wonderful collections.

Thanks to the ever-increasing demand for Indian fashion, designers are blending traditional prints with modern designs to create traditional Indian wear that’s chic yet affordable and accessible. Internet has brought the unmatched talent and weaves from rural parts across India to the forefront in a big way. From weddings to office wear and from heavy silks to cotton, one has a wide range to select from. Let’s check out what itokri offers and why it’s going to be your favourite shopping destination, gender and age no bar.

Beautiful outfits for every woman and occasion

Remember tagging along with your mother as she meticulously selected fabrics for blouses, dresses, dupattas and so on? Browsing for fabrics on itokri gives you a similar amazed experience. Hand-printed (Bagh, Leheriya, Shibori Tie and Dye, etc) and hand-woven fabrics (Ikat, Kantha, Jamdani, etc) in different materials and range will spoil you for choice. If you thought traditional Indian wear is all about sarees and salwar suits, think again. itokri has an extensive collection of kurtis, tops, co-ord sets, bottoms, skirts, and kaftans that are perfect for both casual and festive wear. You can match them with some gorgeous eye-catching jewellery and footwear to complete your look. Style and flaunt as you please!

Elegant selection of classic traditional attire for men

When Aditya Roy Kapoor donned the stunning Bandhani shirt in the The Humma Song it quickly became a fashion statement. However, that wasn’t a novel thing. Indian men have always carried the traditional look with flourish. Be it the quintessential wedding sherwanis, cotton kurtas for pujas and special occasions, or the Nehru jacket for a formal classy touch itokri has many options in traditional Indian wear for men. Along with all these, cotton shirts and bottoms like lungis, pajamas, and dhotis are available in beautiful Batik, Ajrakh, Bagru and many other prints and patterns. Pair them with bottom wear of your choice and stand out in the crowd.

Quality fabrics for furnishings and home décor

Our home is our comfort place and we love decorating it with love. itokri offers a wide variety of furnishings that will add elegance to your space. Ranging from simple handlooms to Bagh blocked print and Jacquard patch work bedsheets with a selection of quilts to match them, there’s a lot to explore. Curtains for doors and windows in various fabrics and patterns, cushion covers, beautiful rugs and carpets, doormats, and floormats and everything you’ll ever need is right there for you. Complete your home décor with attractive wall hangings, candles, lamps, bell chimes, and key holders and be ready to entertain any time.

What did I pick for myself from itokri?

I’m obsessed with sarees and am on a mission to add more handlooms and traditional prints to my wardrobe. Jamdani, Leheriya, Ajrakh, Patola, and Batik are just a few amongst my personal repertoire of weaves. Needless to say, itokri’s amazing selection felt like Disneyland to me! Although I have a couple of Kalamkari sarees in silk I was drawn to this cotton saree that was vibrant yet minimalist. With a sleeveless blouse, simple oxidised jewellery and minimal makeup I felt ready to rock the world. Do you think I pulled off this look well?

Along with traditional Indian wear itokri has a special selection of gift items for the festive season that includes Kanjak, Karwa Chauth, and Diwali gifts too. Everyday items like stationery, bags, kitchen and dining essentials, toys, and puja collectibles are delicately handcrafted with love and dedication for us. It’s great to see our folk culture brought alive through vibrant Pattachitra and Warli art and more to create breathtaking home décor items. Don’t miss this wonderful experience and give your wardrobe and home a traditional transformation.

This blog post is part of ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla in collaboration with Ratna Prabha.

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