Hi friends! The guestpost for this month is related to the one topic that every blogger needs to give a thought to. Bloggers are reviewers, content creators, facilitators and a lot more. Read on as Virag Shah shares with us understanding responsibilities that come with the blogging territory and keeping our brand identity authentic for our target audience.
Blogging Market Trend
It is very important to know about real meaning of Blogger in current market trend. The term blogger is actually part of Digital marketing however it’s being identified separately like Content marketing.
Bloggers are your problem solvers and advisors because they are consistently sharing & updating information which the audience is looking for. Below mentioned key highlights show how bloggers and their audience are integrated with each other:
Bloggers as Problem Solver & Adviser Audience/Internet User (B2B/B2C):
1. Too many customized blog categories are available across the world gathering customized information which they are looking for.
2. Providing current market trends/updates, infographics, competitive analysis, market research/survey & many more. They support in making accurate plans, communication strategies, consumer behavior, industrial movement & many more.
3. By providing product/brand reviews and overall feedback they help in making quick & informed decisions.
Bloggers Age Group: – 24 to 40 years (Male/Female) bloggers ratio is much higher.
Most Engaging Blog Categories on Social Media:
- Fashion, Beauty & Lifestyle
- Health, Fitness & Wellness
- Digital, Social Media & Technology
- Marketing & Branding
- Diet & Nutrition
For any blogger, content plays a vital role in building brand identity. Audience likes to believe a blogger who represents authentic content. In emerging bloggers trend an important question is rising about the level of content authenticity across social media market today. Wannabe professional bloggers enter into the market and hastily try to collaborate with various brands. It has been found many times that without a strong source of content audience does not trust any blogger.
Current blogger scenario is more about how the blogger portrays his/her content because to survive in competitive market only content is a blogger’s strength & identity. In-depth brand/product study before collaborating with any brand is essential for bloggers. Hence, content is the primary element or USP for any blogger whereas infographics, statistics figures, research, video presentation etc. are supportive elements which are influence the target audience.
Bloggers also have an extended portfolio on social media which is known as ‘Micro-blogging’. It is moving aggressively on social media market since two years where sharing short post in which includes mostly
1. Small paragraph content with image/pics
2. Content with small video presentation.
Micro-blogging works very effectively for brand awareness and endorsements because today most readers/users look for short post content with accurate message. Reading style and trend has changed. In addition to blogging reach, creating an effective Hashtag and using it during the promoting or sharing a post gives it a higher global reach.
To summarise, market trend is changing very rapidly hence emphasize on:
Blogging = Content Consistency level according to audience taste
Virag Shah has more than 10 years experience in various industries, especially pharma, healthcare, Ayurveda and OTC. He’s a Brand & Concept developer and loves to learn and observe customer experience & buying trends which can connect easily.