“You like cooking and experimenting with food, why don’t you open an Instagram account and share pictures?”
Tossing new ingredients together and giving twists to traditional recipes was always my hobby but this random suggestion by a friend of mine instigated me to venture into the unknown territory of food photography, an exercise I confess almost has me addicted now.
Social media is a powerful tool to gain knowledge, exposure and explore opportunities as I discovered from this experience. Blogging had taught me to use platforms like Twitter and Facebook for promotion of posts, yet the chord one can strike with some appetising food images was a revelation for me. Food, as we all know, connects with everyone.
Little wonder then that we have renowned chefs, culinary experts, restaurant reviewers, relevant startups and even inveterate foodies use social media extensively to connect with each other for information, prospects, tips and most of all, visibility. In today’s competitive world one can never be ‘out there’ enough to self-promote or flaunt, isn’t it?
Youtube videos and online recipes by home cooks, food bloggers and chefs have occasionally assisted me in differentiating between genuine recipes and its variations and choosing the best possible one. Simple presentation and serving tips too have been immensely useful. It is a thrilling moment when someone you see on television responds to you, albeit online, and appreciates you and your efforts, yes.
Is the whole essence of celebrating food getting lost in the whole social media endorsement-obsessed arrangement though? Authenticity and reputation of self-proclaimed online experts boasting thousands of followers cannot be easily verified. These people tweak brand and restaurant reviews at a price and can be treacherously misleading.
Questionable half-hearted reviews by ill-informed food experts who won’t know a Sambar from a Rasam are again amateurish and hurtful. Additionally, the freebies they demand to merely show up can set dangerous precedents and deter brands from considering the clout reviewers truly command. That cannot be good for us, right? Our standards and knowledge shouldn’t be compromised. With its wide reach social media should be used constructively and responsibly.
Food is lot more than nutrition for our body. The joy of creating something tasty, presenting it well and sharing it with the world is incomparable. Chefs make their work look fun and exciting but only someone who cooks can understand the hard work that goes into getting it ‘just right’ every single time. Social media has enabled me to follow, learn from and interact with some of the best. I’m grateful.
This prompt was given by celebrity Chef Vicky Ratnani whose food show Vickypedia on Living Foodz is one of my favourites. This topic is close to my heart because as someone who loves food and uses social media to share it I feel responsible for my work and want to be taken seriously.
This article is written as part of the #SuperBloggerChallenge2018 by #Instacuppa conducted by HealthWealthBridge.com, FashionableFoodz.com and AllAboutTheWoman.com and should not be re purposed, republished or use otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any infringement caused.